( The journal )
Notes on AI, marketing and the business of travel.
Building a second brain for your tour company.
Give AI everything it needs to run your tour company — a single markdown file holding your numbers, brand voice, product and ops, portable across ChatGPT, Claude and Obsidian.
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Should your tour company be running on an agent?
What it actually means to run an AI agent in a tour business — the six jobs one operator handed over, and why the agent you own beats the model you rent.
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SEO is not dead. But AI search is rewriting the rules for tour operators.
GEO — generative engine optimisation — and why your FAQ page is suddenly one of your most valuable marketing assets.
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5 ways to start optimising your tour company with AI and automations.
From picking your AI model to vibe coding your first internal tool — where I'd start if I were starting from zero.
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