( The journal )
Notes on AI, marketing and the business of travel.
SEO is not dead. But AI search is rewriting the rules for tour operators.
GEO — generative engine optimisation — and why your FAQ page is suddenly one of your most valuable marketing assets.
Read →
5 ways to start optimising your tour company with AI and automations.
From picking your AI model to vibe coding your first internal tool — where I'd start if I were starting from zero.
Read →