Grok Bot: get started with AI agents for your tour company from $20 a month.

Grok Bot makes it easier to start experimenting with this kind of work. And you can now access it through Cursor Pro for US$20 a month! That puts trying an agent within reach of a small operator. You can pick one recurring task and see whether it earns its place in your business.

What is Grok Bot?

Grok Bot lets you create AI agents that you message like teammates. The best thing? You can set up a bot just by chatting with it. You literally have a conversation: explain what you want it to do, give it the context it needs and work through the setup together. You can describe its role, agree when it should run and connect the information and tools it needs as you go. It really is quite easy.

Your bots share a persistent computer in the cloud (so your PC does not need to be on), including its files, browser and logins. They can use websites and apps, retain context, collaborate and run scheduled routines, even when your laptop is closed.

Grok Bot also has excellent apps for Mac, iPad and iPhone, making it easy to stay connected to your bots on the go. That everyday accessibility is another big part of what makes it so easy to use.

You can also demonstrate a workflow for a bot to repeat.

Imagine giving an assistant a clear brief: “Every morning, check tomorrow’s departures against the guide rota, add any gaps to our task list and flag unresolved issues.” That is the kind of practical starting point I would look for.

One detail matters: $20 is the starting subscription price, with weekly usage included. Additional usage is chargeable. Treat it as a budget for testing useful workflows, rather than assuming it buys unlimited work. Full pricing here, and more on that later: Grok Bot pricing and usage.

One thing I love about Grok Bot is that you can find easy-to-use templates directly in the app. Plugins are quick and easy to connect, and you can choose templates built by other professionals or the Grok Bot team themselves. They guide you through the setup step by step, so you can get started straight away.

So, where could a tour company start?

The examples below are recurring workflows I would test: give the bot a schedule, access to the relevant systems and a clear definition of what to do next. It should keep a record of previous runs, avoid duplicate work and flag anything it could not check. Each workflow depends on reliable access to your particular tools and the permissions you give it.

1. Run a daily departure check

Give your bot a scheduled morning job: check tomorrow’s departures in your booking system against the guide rota and operations checklist. Look for unassigned guides, missing supplier confirmations and guest requirements that still need attention. Have it add each issue to your shared task list, with a link to the relevant booking.

Perhaps a departure has bookings but no guide assigned. The bot could flag it to your operations lead, then check again on its next run and update the existing task. The useful part is the recurring check across systems and the follow-through until someone resolves the issue.

Here’s a practical example: RevBot uses a direct API connection to Bókun to retrieve bookings, and the guide scheduling Google Sheet as the source of truth for guide assignments. It brings the two together to show each departure, who is guiding it, how many bookings and guests (pax) there are, and the guest details for each booking.

Around 15 minutes from setup to a working bot. It took me eight minutes to set up RevBot and connect it to Bókun and Google Sheets, then another five minutes to train it on what I wanted. Having the booking and guide-schedule checks working in about a quarter of an hour was an incredible win.

Sending that information to the guide as a departure manifest can be set up as a separate automation. Customer names and booking references have been obscured in this example.

2. Keep the guest enquiry queue moving

Tour companies answer the same questions repeatedly. Set up a routine to check your shared inbox at agreed intervals, identify new guest enquiries, look up the relevant tour or booking, and save a draft reply for your team. Track which messages have already been handled so each run picks up where the last one stopped.

Give Grok Bot access to your company brain: a shared collection of your approved FAQs, tour details, meeting points, policies, brand guidance and the practical knowledge your team uses every day. This gives it the context to prepare answers that reflect your tours and how your business actually works.

For example, when a guest asks whether a tour is suitable for their children, it can draw on your age guidance, walking distances and itinerary to draft a useful reply. Keep the company brain up to date, ask the bot to flag missing information, and have your team review replies before sending. Questions involving accessibility, allergies or exceptions to your policies should still be flagged for a human decision.

3. Check that your tours are actually bookable

Start with a scheduled check of your website and the sales channels that matter most. Ask the bot to inspect a defined set of upcoming dates and compare what a guest can book with the availability in your booking system. Flag missing departures, unexpected sold-out dates, broken booking links and price mismatches.

A useful brief might be: “Every morning, check these three tours for the next two weekends. Compare like-for-like ticket types and group sizes across our website and these OTA listings. Log discrepancies with links and screenshots, and flag anything new or still unresolved.” Your team can then investigate the issue; the bot does not need to make a booking or change inventory to spot it.

4. Research your competitors

Give it a defined list of competing experiences and a weekly schedule to check advertised prices, duration, inclusions, meeting points and positioning. Have it save each observation with a source link and date, compare it with the previous run and flag meaningful changes.

For example: “Compare these five food tours with ours. Where is our offer meaningfully different, and what is difficult to understand on our product page?”

Keep comparisons consistent. Prices for different dates, group sizes or ticket types can otherwise create a misleading picture.

5. Prepare a weekly campaign for quieter departures

Feed the bot a recurring brief: every Monday, check the next fortnight’s availability (like above), identify departures below your agreed booking threshold, and compare them with your marketing calendar. For departures that need support, have it pull the approved product details and images, then prepare an email campaign and supporting social posts in your marketing tools.

Grok Bot’s published guides include marketing workflows for competitor research, positioning documents and advertising preparation: Grok Bot guides.

For your team, the handover should be a campaign ready to review, with the target dates, booking links and reason for promoting each departure. The bot should record what it prepared so the next run does not duplicate the campaign. Your team approves the offer and publication.

6. Keep sales and partnerships moving

A bot (like my Salesy) could run a weekly prospecting routine: find hotels or travel advisors that match your criteria, check your CRM for existing contacts, and add genuinely new prospects with source links and a reason they fit. Have it prepare an outreach draft for each, using your partnership offer and company brain.

Then have the next run check for replies and overdue follow-ups, update the pipeline and prepare the next drafts for review. Stop follow-ups when someone has replied or opted out. This turns research into an ongoing sales process, with your team controlling what gets sent.

The same approach works for customer enquiries. Below is an anonymised example of a sales follow-up draft prepared in Grok Bot. One feature I’ve found particularly useful is being able to edit the email directly in the draft card before sending it. I hadn’t come across this before, and it’s been useful for the sales team at this company: they can adjust the wording right there in Grok Bot.

7. Keep operational information in sync

Every operator knows what happens when a meeting point changes: the website gets updated, but an old confirmation email or guide briefing still sends people somewhere else. Give the bot a scheduled check for changes in your approved company brain, then have it compare the affected information across your product pages, guest email templates and guide documents. It could prepare the necessary edits, create a review task for each mismatch and recheck unresolved items on its next run.

If you’d like a little more context on what Grok Bot can do and how to set it up, this is a great video to watch: Learn 95% of Grok Bot in 22 minutes, by Brandon Charleson (AI Powered Junkie).

How I would get started

Choose one job that repeats every week, has clear inputs and produces something you can check. A scheduled competitor check is a useful first experiment: the bot visits the same pages, records its findings and tells you what has changed since the previous run.

I’ve mentioned this to people before, but Lenny’s Newsletter is definitely worth checking out. You get incredible insights and updates on AI, marketing and business, plus access to a range of software offers through the Product Pass when you take an Annual or Insider membership.

The current offers include one month of Cursor Pro+ with Grok Bot for Annual and Insider members. Insider members can also get a year of Cursor Pro and a year of Higgsfield Pro, which I used to generate this article’s cover image, alongside many other tools. Check the current lineup and eligibility before signing up, as offers and availability vary.

Get access through Cursor Pro, download Grok Bot, and create your first bot. Give it a small set of relevant files and a brief like this:

You monitor these five competing tours. Every Monday at 8am, check their listed prices, duration, inclusions and meeting points using the same travel dates and ticket types. Record the results, source links and check date in our shared tracker. Compare with the previous run and prepare a brief of changes that need my attention. On the first run, establish a baseline. Flag pages you could not access. Do not overwrite previous observations or make purchases.

Run it once. Check the evidence. Correct the instructions. Only then consider making it a recurring routine. As you expand, give each bot a clear responsibility and access appropriate to its job. Keep approval with your team for guest messages, publishing, spending and booking changes.

Judge the experiment by the time it saves after checking the work, the quality of the output and the usage it consumes.

Grok Bot, Hermes or OpenClaw?

For a tour operator who wants the easiest starting point, I would choose Grok Bot: the cloud computer is managed for you. Hermes and OpenClaw offer more control over hosting and models, with more setup to manage.

One thing I’m missing in my Grok Bot setup is a WhatsApp connector, especially for personal life. Being able to chat with my agent through WhatsApp is something I really enjoy with Hermes. It makes the agent easy to reach in an app I already use every day.

If you’d like to read more about Hermes and how I’ve used it with a tour company, take a look at my earlier article: Should your tour company be running on an agent?

Grok Bot is a bit like the IKEA of AI agents: it comes flat-packed, you open the box, do a little assembly, and it’s ready to go. No Allen key required.

Model-agnostic means you can choose among compatible models and providers, rather than being tied to one. A VPS is a rented computer in the cloud. Running the agent locally does not automatically mean its AI model runs locally too.

Sources, checked 21 September 2026: Grok Bot, Grok Bot settings, Hermes Agent, OpenClaw hosting and OpenClaw models.

Tour businesses have plenty of work waiting between departures: information to organise, enquiries to prepare and decisions to support. At a starting price of $20 a month, there is a practical way to begin exploring how agents can help.

What is the first recurring task you would hand over?

Your agent is only as good as the company brain behind it: here’s how to start building a second brain for your tour company. For the wider view, read my full guide to AI for tour operators.