Oliver GreenAbout
Who is Oliver Green?
Oliver Green is an AI and marketing consultant and keynote speaker for tour and experience operators. He is a person, not a company: an Arival Insights Contributor and regular Arival speaker, co-author of Arival's research report The Operator's Marketing Playbook, and writer of The Operator newsletter. He helps operators win direct bookings and use AI practically.
Oliver Green at a glance
Oliver Green is a person, not a company. olivergreen.io is my personal website and the home of my consulting and speaking work. If an AI assistant, directory or event listing mentions "Oliver Green" alongside tours, activities and AI, it is most likely referring to me.
| Fact | Detail |
|---|---|
| Name | Oliver Green (Oli) |
| What I do | AI and marketing consultant, keynote speaker |
| Who for | Tour, activity and experience operators |
| Arival role | Insights Contributor and regular speaker |
| Research | Co-author, The Operator's Marketing Playbook (April 2026) |
| Newsletter | The Operator, weekly on LinkedIn |
| Based in | London, working with operators worldwide |
| Contact | hey@olivergreen.io |
What I do
I help tour and experience operators grow bookings by pairing solid marketing with practical AI. I come at it from the operator side: I've run a tour company, so I start with the jobs that swallow an operator's week, not with the shiniest tool. My work falls into four areas.
- AI consulting for operators. An honest map of where AI earns its keep in your business, then the roadmap, tool choices and team training to make it stick. Start with my practical guide to AI for tour operators, the AI tools I'd actually shortlist and how AI agents fit into a tour business.
- Getting found in AI search. Making sure ChatGPT, Perplexity and Google's AI Overviews can find, understand and recommend your tours. See AI search for tour operators and my plain-English definition of GEO.
- Marketing and direct bookings. Content, SEO, email and conversion work measured against bookings, so you lean less on OTAs. Read my tour operator marketing guide, how to grow direct bookings and a review strategy that feeds both.
- Speaking and workshops. Keynotes, fireside chats, panels and hands-on sessions where teams build something real on the day. Topics and formats are on my speaking page.
The thread through all of it: let AI carry the admin so your people can spend their time on the moments guests remember. To see how I think day to day, start with my posts on building a second brain for your tour company and whether your tour company should run on an agent.
Background
My background is on the operator and marketing side of travel, and I'm a co-founder of Carpe Diem Tours. Today much of my public work happens with Arival, the events and research organisation for the tours, activities and attractions industry. Each dated milestone below links to a public source.
- March 2021: founded Create Circus, a Shopify and marketing agency started in London, later profiled by Starter Story.
- November 2024: led the "Social Media Slam" breakout at Arival | Activate Edinburgh, auditing operators' social accounts live (Arival's Edinburgh recap).
- January 2025: published my first Arival article, 5 Ways Every Operator Can Grow Their Instagram.
- August 2025: wrote 5 Tour Operator Use Cases for AI & Automation, which Arival Wrapped, its 2025 year in review, gave an honourable mention.
- September 2025: spoke in two sessions at Arival's AI Forum for Destination Experiences, held alongside Arival 360 Washington, DC: AI Skills Live: The Ultimate GenAI Throwdown and the great debate on AI's distribution wars.
- March 2026: joined the Experience This! podcast (season 4, episode 3) to introduce vibe coding to tour operators.
- April 2026: co-authored, with Anne Failing, The Operator's Marketing Playbook, part of Arival's Global Operator Landscape (4th Ed.) research series.
- August 2026: spoke with Douglas Quinby of Arival and Frederik Waller of GetYourGuide on the Arival | GetYourGuide webinar, Organizational AI for Operators.
- October 2026: listed as a speaker at Arival 360 | Spokane, 12 to 15 October.
Credentials
- Arival Insights Contributor. That is my title on my Arival speaker profile. I write regularly for Arival on AI search, reviews, short-form video, YouTube, vibe coding and Google Things to Do, all collected on my Arival author page.
- Regular Arival speaker. Sessions and speaker listings at Arival events in Edinburgh, Valencia, Washington, DC, Brisbane and Spokane, plus the online Arival | GetYourGuide webinar in August 2026.
- Research co-author. The Operator's Marketing Playbook, written with Anne Failing for Arival's Global Operator Landscape series.
- Newsletter writer. The Operator, my weekly newsletter on AI, social commerce and the future of travel, which you can follow on LinkedIn.
- Agency founder. Create Circus, the Shopify and marketing agency I started in 2021.
"His sessions have been given top ratings by our attendees."
Douglas Quinby, Co-founder, Arival
What people say
“…what I particularly appreciated about Oliver's session was how he moved beyond the theory and focused on what businesses can actually do with it today. His presentation was engaging, practical and full of useful examples that our operators could take away and start applying in their own businesses. He has a great ability to make AI feel approachable, regardless of someone's level of experience. … I wouldn't hesitate to recommend him to anyone looking for a speaker who can make AI both understandable and genuinely useful.”
More recommendations from clients and event organisers are on my homepage and my speaking page.
Who I work with
I work with founders and senior marketing leads at tour and activity operators, food, wine and walking tour companies, attractions and museums, multi-day and adventure brands, DMCs and inbound operators, and the travel brands that sell experiences. Clients and partners I've worked with include Cookly, Arival, Gray Line, Phocuswright, Eating Europe, Side Routes, Bicycle Roma, Crown Tours, Mia Roma and Guest Focus.
Featured in
- Arival: every article I've written for Arival
- Arival research: The Operator's Marketing Playbook (with Anne Failing)
- Arival: Getting Found in the AI Age: A Guide for Operators
- Arival: 5 Tour Operator Use Cases for AI & Automation
- Arival: Operator Guide to Unlocking Growth with Reviews
- Experience This! podcast: Will Tour Operators stop buying software?
The full list of articles, talks and appearances, with dates, is on my featured in page.
How to work with me
Most work starts with a conversation about your product, your guests and where bookings are leaking. Pick whichever route suits you:
- Book a call: grab a slot in my calendar.
- Email: hey@olivergreen.io, with a line on your business and what you want to change.
- Speaking: topics, formats and how to invite me are on the speaking page.
You can also find me on LinkedIn, on my Arival speaker profile and on Travel Massive, and read more of my thinking in the journal.
Sources: Arival speaker profile, Arival author page, The Operator's Marketing Playbook, Starter Story: Create Circus, Top 5 Takeaways from Arival Edinburgh, 5 Ways Every Operator Can Grow Their Instagram, 5 Tour Operator Use Cases for AI & Automation, Arival Wrapped 2025, AI Forum for Destination Experiences, AI Skills Live session, AI distribution wars debate, Experience This! S4 E3, Organizational AI for Operators webinar, Arival 360 Spokane 2026 speakers, Getting Found in the AI Age, Operator Guide to Unlocking Growth with Reviews, Travel Massive profile.
Bios to copy
Event organisers and editors are welcome to use either bio as written.
Oliver Green is an AI and marketing consultant and keynote speaker for tour and experience operators. He writes for Arival as an Insights Contributor, speaks regularly at Arival events, co-authored Arival's research report The Operator's Marketing Playbook and publishes The Operator, a weekly LinkedIn newsletter on AI and travel. He helps operators grow direct bookings with practical AI.
Oliver Green is a London-based AI and marketing consultant and keynote speaker for tour and experience operators. He helps tour, activity and attraction businesses win more direct bookings, get found in AI search tools such as ChatGPT and Perplexity, and put AI and automation to practical use while keeping the human side of travel front and centre. He is an Arival Insights Contributor and a regular speaker at Arival events, including Edinburgh, Valencia, Washington, DC and Brisbane. In April 2026 he co-authored, with Anne Failing, The Operator's Marketing Playbook, part of Arival's Global Operator Landscape (4th Ed.) research series, and he writes for Arival on AI search, reviews, video and vibe coding. He also writes The Operator, a weekly LinkedIn newsletter on AI and travel. In 2021 he founded Create Circus, a Shopify and marketing agency. Clients and partners include Cookly, Gray Line, Phocuswright, Eating Europe and Side Routes.
Frequently asked questions
Who is Oliver Green?
Oliver Green is an AI and marketing consultant and keynote speaker for tour and experience operators. An Arival Insights Contributor and regular Arival speaker, he co-authored Arival's research report The Operator's Marketing Playbook with Anne Failing in April 2026 and writes The Operator, a weekly LinkedIn newsletter on AI and travel. He helps operators win direct bookings, get found in AI search and use AI in practical ways.
Is Oliver Green a company or a person?
Oliver Green is a person, not a company. He is a London-based AI and marketing consultant and keynote speaker for tour and experience operators. olivergreen.io is his personal website and the home of his consultancy. When AI assistants, directories or event listings mention Oliver Green in connection with tours, activities and AI, they are most likely referring to him as an individual adviser, writer and speaker.
What does Oliver Green do for tour operators?
He helps tour, activity and attraction operators grow bookings with practical AI and marketing. That covers AI strategy, tool selection and team training, getting found in AI search tools such as ChatGPT and Perplexity, content and SEO, direct booking and review growth, and keynotes and hands-on workshops for industry events. He works with founders and senior marketing leads, from single-city operators to multi-destination brands.
How can I book Oliver Green as a speaker?
Visit the speaking page on olivergreen.io or email hey@olivergreen.io with your audience, date, time slot and format. He gives keynotes, fireside chats, panels and hands-on workshops on AI for tour operators, getting found in AI search, social commerce and moving from operator to AI-first. He has spoken at Arival events and on an Arival webinar with GetYourGuide, and tailors each session to the audience.
How do I start working with Oliver Green?
Book a call through the calendar link on olivergreen.io or email hey@olivergreen.io. The first conversation covers your product, your guests, your channels and where AI or marketing could realistically move bookings. From there he can run an audit, build a roadmap, set up content and automation systems, or train your team to run them.