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( Menu )

Book a call → hey@olivergreen.io

AI & marketing
for tour operators & tourism

10+ years
inside the industry

Operators × AI
in every loop

OLIVER GREEN

AI-powered marketing, growth systems & consulting — for tour and experience operators who want to scale without losing their soul.

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( The thinking )

I don't bolt AI onto your marketing. I rebuild how travel brands grow around it.

I've been on both sides of the counter — co-founding Carpe Diem Tours and running its marketing, operations and guest experience, then building Create Circus, a Shopify and marketing agency. That mix of operator instincts and marketing craft shapes everything I do: AI and automation are creative allies, never a replacement for the human stories that make people travel. Growth should be smarter, not just louder.

Attract. Book. Return.

Operator instincts bring your growth into sharper focus

( What I do )

Four ways I plug into your growth.

01

AI-powered marketing

Content systems, SEO and campaigns built with AI in the loop — so your brand shows up everywhere your guests are searching, dreaming and planning. That now includes AI search like ChatGPT and Perplexity (GEO), not just Google. More output, sharper voice, less burnout for your team.

Content systems • SEO & GEO • Campaigns • Automation

02

Direct booking growth

Less OTA dependence, more guests booking with you — so you keep the margin instead of handing 20–25% to Viator and GetYourGuide. Funnels, conversion, e-commerce and email flows tuned for how travellers actually decide — measured against bookings, not vanity metrics.

Funnels • Conversion • E-commerce • Email

03

AI & growth consulting

Practical AI for tour operators: an honest map of where AI actually helps your operation — and where it doesn't. Strategy, tooling audits and automation roadmaps grounded in years of running a tour business, not theory.

Strategy • Audits • Roadmaps • Tool selection

04

Speaking & workshops

An AI keynote speaker for travel and tourism events, plus hands-on AI training for your team — from the Arival stage to your team's meeting room. Real workflows, real tools, real deliverables — not slideware.

AI keynotes • Team training • Workshops

0+ Years operating & marketing
in travel
0+ Countries explored as a
committed culinary tourist
0% Practical.
Zero corporate fluff.

( Who I've worked with )

Clients and partners: Cookly, Arival, Phocuswright, Eating Europe, Side Routes, Bicycle Roma, Crown Tours, MiaRoma, Create Circus.

( On the record )

What clients and partners say.

“Oliver has spoken at Arival several times on marketing, AI and social media. His sessions have been given top ratings by our attendees — he makes them interactive, engages with the audience, and delivers actionable insights. I highly recommend him as a speaker.”
Douglas Quinby
Co-founder, Arival
“In just three months, Oliver and his team revolutionized our business. The impact was immediate and tangible, with a significant increase in sales. If you are looking for someone who combines technical excellence with strategic vision, human understanding and real business impact, Oliver is the person you want by your side.”
Katja Hansel
Client — business operating in 18 countries across Europe
“He quickly understood both the technical and operational requirements, then figured out how to wire up the entire system end-to-end with minimal friction. He brings both strong technical capability and practical execution skills, which is a rare combination.”
Tahnee Perry
AI growth strategist — on an agentic email program for a shared client
“Oliver combines technical capability with sound commercial judgment. I would confidently recommend him to any organization looking to improve its digital marketing, strengthen its digital infrastructure, and operate more strategically.”
Dennis A. Diokno
CEO & Founder, FirstMed

From LinkedIn recommendations — read them in full

( How I work )

When operators and AI combine, growth takes a new shape.

No six-month discovery phases, no agency hand-waving. I work directly with founders and senior marketing leads of proven products — short loops, honest conversations, and systems your team actually keeps using.

  1. / 01

    Listen

    A working session, operator to operator. We map your product, your guests, your funnel and your constraints — the things only someone who's run tours will ask about.

  2. / 02

    Map

    A clear growth roadmap: where AI genuinely helps, what to automate, what stays human. Prioritised by impact on bookings, not by what's trendy.

  3. / 03

    Build

    Content systems, automation and campaigns shipped straight into your stack. You watch the work evolve in real time and steer it with me.

  4. / 04

    Hand over

    Your team learns to run it. Playbooks, training and check-ins — so the velocity stays long after I leave.

( The journal )

Notes on AI, marketing and the business of travel.

May 2026 • 9 min read SEO is not dead. But AI search is rewriting the rules for tour operators. GEO — generative engine optimisation — and why your FAQ page is suddenly one of your most valuable marketing assets. Read → March 2026 • 7 min read 5 ways to start optimising your tour company with AI and automations. From picking your AI model to vibe coding your first internal tool — where I'd start if I were starting from zero. Read →
All posts →

( Featured in )

Publications & appearances.

( About Oli )

An operator first, a marketer second, an AI nerd throughout.

Oliver Green speaking about AI and marketing at a travel industry event
On stage — AI, tours & growth

Operator instincts

I co-founded and ran a tour company before I ever advised one. I build marketing the way operators actually work — around seasons, guides, margins and guests.

AI as a creative ally

Automation should free your team for hospitality, not strip the humanity out of it. If it's changing how travel brands grow, I'm paying attention.

Soul is the moat

Tools are commodities. The story only you can tell isn't. Every system I build protects what makes your brand worth travelling for.

( Who I help )

Built for the people who run experiences.

( Common questions )

Questions operators ask.

How can AI help tour operators?
Used well, AI helps tour operators win more direct bookings and run leaner: smarter content and SEO so you get found, automation that strips out admin, and better use of your booking data. I focus on practical AI for tour operators — the few tools and workflows that actually move bookings, not the hype.
Do you offer AI consulting for tourism businesses?
Yes. I work with tour operators, activity providers, attractions and travel brands on AI in tourism — from a quick audit of where AI genuinely fits, to building the marketing and automation systems and training your team to run them.
Can AI handle guest enquiries and customer service?
Yes — it's one of the fastest wins. An AI assistant can answer FAQs, availability and pre-booking questions on your website, WhatsApp and email around the clock, then hand the tricky ones to a human. I help operators set these up so response times drop without losing the personal touch that makes people book.
What AI tools do you recommend for tour operators?
It depends on the job, but I'd start with one AI model you use daily (ChatGPT or Claude), one automation tool (Zapier connects to Bokun, Rezdy and FareHarbor), and a vibe-coding tool for simple internal tools. I've written a full guide on 5 ways to start optimising your tour company with AI.
Can you help us get more reviews?
Yes — reviews are one of the biggest levers for both bookings and AI visibility. I help operators set up automated review requests at the right moment in the guest journey, respond at scale, and turn review content into marketing. I also wrote Arival's operator guide to review growth.
What does a tour marketing expert actually do?
I help tour and experience operators grow bookings by combining classic marketing — SEO, content, email, conversion — with AI and automation. Think of it as a fractional CMO for tours, activities and attractions, with an operator's understanding of seasons, margins and guests.
Who do you work with?
Founders and senior marketing leads of tour operators, activity providers, food and walking tour companies, attractions and experience brands — from single-city operators to multi-destination travel brands, worldwide.
Can you help us grow direct bookings and rely less on OTAs?
Yes — it's one of the most common reasons operators call me. We build the funnels, content and email systems that bring guests to book direct, while keeping OTAs as a channel rather than a dependency.
How do we start working together?
Book a call. We'll talk through your product, your market and where AI and marketing can actually move the needle — operator to operator, no pitch deck.