Speaking

AI in tourism, from someone who's run it.

Keynotes, fireside chats and hands-on workshops on AI for tour operators and the future of travel. Operator-first, no hype, and a room that leaves with things to actually do.

Invite me to speak What I speak about

Oliver Green delivering a keynote on AI to a packed audience at Arival — On the main stage at Arival

About

An operator who speaks like one.

Oliver Green co-founded and was CMO of Carpe Diem Tours, then founded the marketing and e-commerce agency Create Circus. Today he helps tour operators and travel brands put AI to work without losing the human craft that makes people travel, the same practical, no-nonsense view he brings to the stage.

He's a regular speaker and Insights Contributor at Arival, the leading event for the tours, activities and experiences industry, where he's shared the stage on AI, marketing and social commerce. He writes The Operator, a weekly newsletter read by thousands of operators, and has visited 45+ countries as a committed culinary tourist. He speaks from experience, not theory.

One-line intro

Oliver Green is an AI and marketing consultant for the tours and experiences industry, a former tour-company CMO, and a regular speaker at Arival.

Event programme bio

Oliver Green helps tour operators and travel brands put AI to work without losing the human craft that makes people travel. He co-founded and was CMO of Carpe Diem Tours, founded the agency Create Circus, and is a regular speaker and Insights Contributor at Arival. He writes The Operator, a weekly newsletter on AI, social commerce and the future of travel.

Need a headshot or a longer bio? Download a photo or email me and I'll send a speaker kit.

What I speak about

Talks that send people home with a plan.

AI for tour operators What's hype and what actually moves bookings: the handful of AI tools and workflows worth an operator's time, and the ones to skip.

Getting found in AI search Your guests now plan trips in ChatGPT and Perplexity. GEO (generative engine optimisation) and how to be the answer they get.

Social commerce & the future of travel How discovery, distribution and direct bookings are shifting, and what it means for operators who want to stay in control of their guest.

From operator to AI-first A practical, no-hype roadmap for small teams: agents, automation and a company "second brain", built one piece at a time.

Every talk is tailored to your audience and tightened to your time slot. Tell me who's in the audience and I'll shape it around them.

Formats

However your event is built.

Keynote A main-stage talk with a clear argument and real takeaways, not slideware.

Fireside & interview A relaxed on-stage conversation. Happy to be interviewed or to host one myself.

Panel Moderating or contributing, kept concrete and operator-first rather than abstract.

Workshop & masterclass Hands-on sessions where the audience leaves having actually built something.

Where I've shared the stage

Arival • Gray Line Partner Summit • Experience This! Podcast • operator teams & travel brands worldwide

“Oliver has spoken at Arival several times on marketing, AI and social media. His sessions have been given top ratings by our attendees. He makes them interactive, engages with the audience, and delivers actionable insights. I highly recommend him as a speaker.”

Douglas Quinby
Co-founder, Arival

On stage

Oliver Green leading the interactive Build It In The Room workshop at the Gray Line Partner Summit, with a full room of attendees building on laptops — Running the interactive Build It In The Room workshop at the Gray Line Partner Summit, where the whole room built their own AI tools live.

Oliver Green on an Arival panel, named on screen as Insights Contributor

Oliver Green presenting a tour website on the Arival main stage

Oliver Green running a hands-on workshop with a group of operators

Invite me

Thinking about your next event?

Tell me the audience, the slot and the brief, and I'll tell you honestly whether I'm the right fit, and if I am, how I'd make the session land.

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