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Thats Oliver Green.

AI-Powered Marketing for Tour Operators & Travel Brands

I help tour and experience operators scale without losing their soul. With years of hands-on experience running and building travel businesses, I now work at the intersection of AI, automation, and cultural storytelling  helping operators grow direct bookings, design better guest experiences, and use technology as a creative ally.

I consult with tourism founders, speak at industry events like Arival, and share weekly insights through the Experience Marketing Newsletter, where thousands of subscribers follow my take on AI, social commerce, and the future of travel. I practice what I preach, you’ll usually find me on a food tour or hunting down a street market wherever I land.

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The way people discover travel is changing. AI, automation, and shifting search behaviour are rewriting how operators get found and how guests decide to book. I help you understand what's working, what's missing, and what's next.

From AI-powered marketing systems to automated guest journeys, I cover the full picture and tell you exactly what your business needs.

What I
Can Do

Our work speaks for itself, but
our clients say it even better.

SEO/AI Visibilty

Custom Automation & Workflows

Vibe Coded Projects

Increased Distribution

Social Commerce Strategy

AI Training

WHY NOW

The Landscape of Discovery, Distribution, and Marketing is changing I will help you stay at the forefront of this.

The travel industry is at an inflection point. AI is changing how guests search and discover experiences. Social platforms have become the new search engines. And the operators who understand this shift are pulling ahead — fast.

The window to get ahead of this is now. The operators building AI-powered systems, automating their guest journeys, and showing up in the right places today are the ones who will own their market tomorrow.

Ready to chat?

My Background

My background isn’t in theory — it’s in the work. I spent 7 years as CMO and co-founder of Carpe Diem Tours, building the business from the inside out — operations, marketing, systems, guest experience, all of it. That operator perspective shapes everything I do. In 2019 I founded Create Circus, a Shopify and marketing agency, adding e-commerce and digital growth to my toolkit. Today I bring
both worlds together — the operator instinct and the marketer’s eye.

I speak at leading industry events, including Arival, and write and research topics at the forefront of AI, social commerce, discoverability, and distribution. If it’s changing how travel brands grow, I’m paying attention. Away from the work, I’m a committed culinary tourist. You’ll find me on a food tour in pretty much any city I land in, because the best way to understand a destination is through the people who feed it.

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AI in Travel & Tourism

Learn My Greenprint

GREENPRINT

Journal

A selection of articles, news and thoughts about tech, tourism & AI.