AI-Powered Marketing
for Tour Operators & Travel Brands
I help tour and experience operators scale without losing their soul. With years of hands-on experience running and building travel businesses, I now work at the intersection of AI, automation, and cultural storytelling helping operators grow direct bookings, design better guest experiences, and use technology as a creative ally.
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My background isn’t in theory — it’s in the work.
I spent 7 years as CMO and co-founder of Carpe Diem Tours, building the business from the inside out — operations, marketing, systems, guest experience, all of it. That operator perspective shapes everything I do. In 2019 I founded Create Circus, a Shopify and marketing agency, adding e-commerce and digital growth to my toolkit.
Today I bring both worlds together the operator instinct and the marketer’s eye.
I speak at leading industry events, including Arival, and write and research topics at the forefront of AI, social commerce, discoverability, and distribution. If it’s changing how travel brands grow, I’m paying attention. Away from the work, I’m a committed culinary tourist. You’ll find me on a food tour in pretty much any city I land in, because the best way to understand a destination is through the people who feed it.
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If you're wondering whether we're a fit, you'll likely find the answer here. If not — you know where to find me.
Book your consultationI work primarily with tour operators, experience providers, and travel brands, typically founders or senior marketing leads who want to grow smarter, not just louder. My sweet spot is businesses that already have a proven product but haven't fully unlocked AI, automation, or modern distribution strategies.
I’ve spent the last decade working inside the tours and experiences industry, from operations and growth marketing to scaling tour brands internationally. I was one of the co-founders behind a multi-destination tour company and have worked across marketing, distribution, automation, SEO, paid ads, partnerships, and customer experience. Today I consult with travel brands, OTAs, tour operators, and experience-led businesses to help them grow smarter using AI, systems, content, and modern marketing strategies. I’ve also travelled to 45+ countries myself, so I understand both the operator and customer side of the industry.
No, but travel is definitely my strongest niche. I work especially well with experience-led businesses, startups, and founder-led brands that want practical growth systems rather than corporate fluff. That said, many of the things I help with, AI implementation, automation, SEO, growth strategy, content systems, analytics, and operational efficiency, apply across industries. If your business has a strong product and wants to scale intelligently, there’s usually a fit.
I’m originally from the UK but spend much of my time between London, Rome, and other parts of Europe. Most of my work is remote, and I work with clients globally across Europe, North America, Asia, and Australia.
Yes. I regularly speak about AI, tourism, growth strategy, social commerce, and modern marketing systems for travel businesses and teams. This includes conferences, leadership workshops, team training sessions, and industry events.
Questions, collaborations, wholesale enquiries, or support - I am here to help.
